I'm an experienced entrepreneur with a proven track record building a portfolio of small businesses.
For years, I’ve also been a trusted advisor for fellow business owners.
In January of 2025, I launched Redesigned.Business to share that expertise and mentorship more broadly.
Learn more about me in these episodes of The Business Owner's Journey: Best Podcast Episodes to Get to Know Nick Berry
I've also received a lot of feedback that this episode reveals a lot about me: Nick Berry: Leadership, Intentionality, and the Power of Personal Agency
That depends.
If you want to know "The 7 Magical Hacks I Used to Get Stupid Rich In a Week!",
Then I have nothing for you. I'm not your guy.
Alternatively,
If you are an expertise business owner and you think things like:
- "Business is f-ing tough. I need to be around other people who help me think better."
- "I don't want someone to do it for me or tell me what to do. I want someone to help me make sure I'm thinking about the right things."
- "I want guidance, I just don't know who I can trust."
Then I might be what you're looking for.
I'm experienced. I'm trustworthy. And I like to help other business owners grow.
I've founded or acquired several dozen businesses. Many of them have done well. Some of them, not so well. And a few have been recognized for growth, culture, and client satisfaction.
10's of thousands of business owners have used my instruction to grow.
The thing that I've done consistently across every business I've owned and that my companies have served?
I make business owners much better at running their business.
It makes everyone and everything else more valuable. The leader is a very powerful lever in a business.
I'm all about constant growth as a business owner, be it in leadership or any other skillset. It's important to always be on a path of growth. (One of my core values is 'Relentless Growth').
But having good intentions isn't enough when it comes to growth.
There's a lot to learn, and we need that learning path streamlined as much as possible.
That's why my mantra has always been 'to shorten the learning curve for business owners'.
In slightly more practical terms:
I help business owners get better at running their business(es), faster.
How?
The Business Alignment System is the framework that I've learned/adapted/created in my 20+ years as a business owner, in dozens of businesses of my own, working directly with hundreds of business owners.
Several 10's of thousands of business owners have implemented components of the system through coaching programs or self-implementation. I share it all in the Business Owner's Journey podcast episodes, but here's the overview:
The Business Alignment System has 4 pillars:
We do that by building a growth plan for 3 areas:
We develop a clear, compelling direction for the business and outline a clear path to get there. But this isn't a direction just for direction's sake.
We're defining the 'North Star' for the business. Then, knowing we're going to have to earn our way to that goal, we create a plan that says 'here's how we're going to compete - and WIN'.
If you're familiar with EOS, it's very similar.
We build an Operating System for each business that turns plans into productive, efficient action.
We make sure that there's alignment from strategy down to the day-to-day. It's structured, but only to the degree appropriate for the business. We design to allow for the amount of agility, autonomy, and brand identity that each business needs.
Lastly, we make sure we've got your finger on the pulse of the critical areas so you always have an idea of 'how are we doing?' , for both the business and for yourself.
Founders of expertise-driven businesses in the “messy middle”, who have traction and are trying to build a real company rather than just trading time for money. Their vision is bigger than their current business, but their identity, habits, and systems haven’t caught up yet.
These are founders / owners / operators - all small business owners whose expertise, POV, or proprietary method is their differentiator. They sell outcomes and insight, not just time or tasks.
They’re still functioning as the operator. The business still runs through them, even though they’re trying to evolve out of that producer identity.
They’ve reached the stage where growth has created complexity and friction. What worked before won't work now, and they know something has to give. They are ready to transition from producers into leaders running the business they envision. They want to be in control of their business instead of being at the mercy of it.
I prefer to focus on expertise-driven businesses. However, the Business Alignment System will work for any business type and any business owner with the right mindset.
The most important factor is that I want to work with business owners who want to grow and develop, to learn how to think and act like the best business owner – and the best leader – that they can be.
Schedule a call and we'll see what I can do for you. If I can't help you, I probably know someone who can and am happy to connect you.
Nick Berry is an American entrepreneur and business advisor, whose track record includes founding, leading, and advising award winning small businesses since 2002. He has built companies in multiple industries, hosts The Business Owner’s Journey podcast, and created the Business Alignment System™ framework that helps owner-operators scale without burning out.
After his most recent exit he founded Redesigned.Business to advise and coach to other entrepreneurs and business owners who are looking for a trusted (and proven) advisor.
Among peers, colleagues and clients, Nick has been referred to as 'The Anti-Guru', due to his pragmatic approach and principled leadership. He shares his thoughts, experience, and lessons learned each week in The Golden Thread newsletter.
