tBOJ Podcast Episodes

Nick Berry interviews Shireen Hilal, founder of Maior, about the top three trends in business for 2025. They discuss client disconnect, remote work challenges, and the need for efficiency. Shireen shares actionable strategies to adapt, innovate, and succeed in a changing business landscape.

Nick Berry interviews Brett Bartholomew, founder of Art of Coaching and leadership expert, on building trust in leadership and improving workplace communication. Brett shares actionable strategies for navigating power dynamics, reading the room to avoid missteps, and tailoring communication to different personalities—essential tools for every business owner.

Nick Berry interviews Jessica Yarmey, franchise expert and entrepreneur, about authenticity in personal branding. Jessica shares her shift toward showing up as her unfiltered self, the difference between influencer life and personal branding, and how leaders can unlock new levels of success by embracing their true selves.

Nick Berry interviews John DiJulius, president of The DiJulius Group, on The Business Owner’s Journey. They explore why accidental managers, remote staff, and mental health are today’s biggest leadership challenges. John shares strategies for growth, proving all problems are leadership problems.

Nick Berry interviews Sara Nay, CEO of Duct Tape Marketing, about recognizing burnout, the mindset for entrepreneurship, and mastering delegation. Sara shares her journey from burnout to building a team around her strengths, offering actionable advice for business owners to grow with mental toughness and focus.

Dr. Haley Perlus, Sport and Performance Psychologist, joins Nick Berry on The Business Owner’s Journey to explore replacing New Year’s resolutions with purpose and values. Learn how reflecting on strengths, assessing values, and staying open-minded can lead to personal and professional growth.

Nick Berry interviews Matt Diggity, SEO expert and founder of Diggity Marketing, to discuss hiring A players, company culture, and strategic partnerships. Matt shares insights on identifying top talent, building successful teams, and scaling businesses through strong leadership and partnerships.

Nick Berry interviews Daniel Wakefield, founder of Top-Tier Headshots, about how to attract your ideal clients by solving overlooked problems. Learn strategies for positioning services, building a personal brand, and creating standout marketing collateral that drives real results.

Nick Berry interviews Dr. Haley Perlus, sport and performance psychologist, on self-belief in business leadership, balancing ambition and contentment, and tools for resilience. Dr. Perlus shares mindset strategies, including the "What If" plan and "Now Goals," to help business owners grow and succeed.

Nick Berry interviews Dr. Haley Perlus, a sport and performance psychologist, about the psychology of risk-taking in business. Learn about developing confidence, choosing accountability partners, overcoming fixed mindsets, and blazing your own trail in leadership. Perfect for entrepreneurs seeking growth mindset strategies.

Nick Berry, host of The Business Owner’s Journey, shares the three essential pillars of support for small business owners. Learn how trusted advisors, peer networks, and advisory boards can help you navigate challenges, grow faster, and build resilience. Essential listening for entrepreneurs seeking guidance and growth.

Nick Berry interviews Anthony Milia, founder of Milia Marketing, about data-driven marketing, his benchmarking platform, the power of EOS, peer advisory groups, and personal branding. Anthony shares lessons on niche marketing, AI tools, and building a thriving agency in the kitchen and bath industry.

Nick Berry interviews Romi Wallach and Nicole Mastrangelo, co-founders of The Daily Drip, to explore how they built a unique community for businesswomen focused on storytelling, thought leadership, and authentic connections. Learn their journey and insights on the power of community in professional growth.

Nick Berry interviews Vivien Hudson on The Business Owner's Journey Podcast. Vivien Hudson is a former pharmacy owner and founder of Brain, Body, and Business, on ways for entrepreneurs to handle stress better. They discuss her three pillars of habit change, methods for quieting negative self-talk, and reflections from The Regrets of the Dying to focus on a balanced, fulfilling life while growing a business.

Nick Berry interviews Brooke Lively, founder of CathCap, discussing fractional CFO services, business growth, and financial strategies. Brooke shares her journey of losing a major client, the importance of EOS, and the six key numbers every business owner should know. Perfect for entrepreneurs wanting to run their small business by the numbers.

Nick Berry interviews Daniel Wakefield, founder of Top Tier Headshots, on The Business Owner's Journey. Daniel shares how he scaled his photography business from zero to six figures in 12 months, by de-commoditizing headshots, building meaningful partnerships, and gaining confidence in his pricing. He also discusses his upcoming book and photography business coaching.

Nick Berry interviews Phil Putnam, founder of Phil Putnam Coaching, on improving employee motivation and performance using Desire-Based Leadership. Phil shares insights on aligning leadership with employee goals, managing Gen Z, and fostering emotional safety in the workplace.

In this episode, SEO expert and entrepreneur Matt Diggity sits down with Nick Berry to discuss the evolution of search engine optimization, affiliate marketing, and how AI is reshaping the industry. From his early days as an electrical engineer to building a portfolio of thriving SEO businesses, Matt shares key strategies for business growth, the importance of hiring 'A' players, and why diversified traffic sources are essential. Matt also gives his insights on the future of SEO with AI, including how businesses can leverage it for long-term success.

In this episode of The Business Owner’s Journey, Nick Berry speaks with Shireen Hilal, founder and CEO of Maior Consultancy, about her career and insights into helping professional services firms scale and overcome business challenges. Shireen discusses the pressures of meeting client expectations in today’s tech-driven environment, how firms can maintain their core values while scaling, and strategies to differentiate in an increasingly competitive market. She also shares unique tips for market research and her experiences with private equity's impact on professional service industries.

In this episode of The Business Owner’s Journey, Nick Berry chats with Melissa Darville, founder of Shiver Caribbean. Melissa shares her transformation from an educator to a successful entrepreneur, creating a health-conscious sorbet brand with Caribbean roots. She discusses the challenges and rewards of scaling her business through franchising, the importance of maintaining product integrity, and the role of networking in her journey. Melissa’s insights are invaluable for those looking to grow their businesses while staying true to their values.

In this episode of The Business Owner’s Journey, Nick Berry interviews John DiJulius, the expert on world-class customer and employee experiences. John shares his journey from starting a salon with his wife to becoming a sought-after speaker and consultant, working with top brands like Starbucks and Chick-fil-A. He discusses the importance of personalized customer service and how to deliver memorable experiences that build loyalty. John also dives into the employee experience revolution, explaining how great leadership can transform workplace culture, reduce turnover, and foster long-term success.

In this episode of The Business Owner’s Journey, Nick Berry chats with Jessica Yarmey, a seasoned entrepreneur who has spent over 25 years in the franchise industry, working with global brands like Gold’s Gym and Burger King. Jessica shares her journey of launching and scaling her own ventures, including KickHouse, FlexSociety, and SizzleSociety. The conversation delves into the importance of self-awareness, the power of pivoting in business, and the role of mentorship in achieving entrepreneurial success. Jessica also highlights the value of leveraging core strengths and authenticity in building a personal brand.

In this special episode of The Business Owner’s Journey, Nick Berry is interviewed by his wife, Kelly Berry, host of Life Intended. They dive into Nick's entrepreneurial journey from a small-town farm to becoming a successful CEO and mentor. Nick shares his views on leadership, the importance of personal agency, and how intentionality shapes his approach to both business and life. If you're looking for practical strategies to enhance your leadership skills and mindset, this episode is packed with valuable insights.

Host Nick Berry and Sara Nay, COO of Duct Tape Marketing, discuss business growth, effective delegation, and the mental mindset required for successful entrepreneurship. Sara shares her journey from intern to COO, emphasizing the importance of continuous learning, quarterly planning, and fostering a positive company culture. They also discuss common challenges business owners face, such as burnout and the difficulties of delegation.

Dana Farber, a marketing expert, shares her backstory and the challenges of starting her own business. She emphasizes the importance of understanding the motivations and goals of clients in order to create authentic and empathetic marketing strategies. Dana's approach involves getting deep into the minds of her clients, adopting their perspectives, and building strong relationships. She also discusses the significance of carving a unique niche in the market and working with visionary entrepreneurs. Dana's work stands out because she goes beyond the surface level and dives deeper into the psychology of her clients and their businesses.

Nick and Kelly Berry each bring three big lessons they've taken from their podcast guests. The 6 Takeways are: - Even accomplished individuals can struggle with imposter syndrome (The Power of Inner Work & Breaking Free from Societal Norms with Dr. Margie Serrato) - Creating an ideal day and realizing that she is not far from achieving it (How Entrepreneurs Can Rediscover Their Purpose and Drive with Sailynn Doyle) - Overcoming a scarcity mindset and embracing an abundance mindset (Corporate to Consultant: Lisa Rigoli on Authentic Leadership and Building Trust) - Dr. Haley Perlis shares how to use images, videos, and songs as reset tools (Dr. Haley Perlus: Mental Toughness as a Business Owner) - Brett Bartholomew breaking social agility into three components: reading the room, communication styles, and power dynamics (Brett Bartholomew: The Power of Effective Communication and Self-Awareness) - Scott Fay distinguishing between problems and situations and emphasizes the importance of focusing on what can be solved (Scott Fay: Turning Distressed Companies into Success Stories)

Matt Goebel shares his entrepreneurial journey, starting with his first job in consulting and the itch to be an entrepreneur. He quit his job during the financial crisis and started his own consulting company, which eventually became Lumarc Solutions. He learned how to run a business during this time. He then had a failed startup in the wedding planning industry before becoming a multi-unit franchisee with Massage Heights. This experience led him to create Woven, a SaaS product for franchise operations and workforce management. Matt discusses the importance of raising money at the right time and balancing product development with growth. Woven's growth is primarily driven by referrals, keeping acquisition costs down. They have hired for experience in scaling SaaS companies rather than cultural fit. They are rebuilding their sales and marketing team with a focus on formalizing referral systems. Their main audience is multi-unit businesses with 20 or more locations in the service industry. They have implemented account minimums to ensure they can provide the level of support they want. They use EOS and the Ideal Team Player framework in their hiring process.

The conversation discusses the importance of mental toughness and resilience in being a successful business owner. The analogy of rocks, jellybeans, and marshmallows is used to categorize people based on their response to adversity. Rocks are solid and unchanging, jellybeans appear solid but crack under pressure, and marshmallows quickly melt away. The key takeaway is to aspire to be a rock and work on developing mental toughness. It is important to assess oneself honestly and seek feedback to improve. The analogy can also be used to assess and develop team members.

Austin Mullins discusses the importance of effective communication in business and the value of gaining experience and expertise. He shares his journey from copywriting to sales to starting his own agency, Conversion Media. Austin emphasizes the need for personalized and relevant content marketing, considering the intent and awareness stage of the audience. He also highlights the tension between wanting a definite path in marketing while acknowledging the limitations of data visibility. The conversation covers the importance of both tangible and intangible aspects of marketing, the need for prioritization in technical SEO, the value of understanding the audience, the limitations of AI in content creation, and the SEO skills assessment and coaching program.

In this episode of The Business Owner’s Journey, host Nick Berry delves into the Strategic Alignment Plan, a crucial framework for small business owners looking to streamline their vision, goals, and decision-making processes. Learn how this simple yet powerful tool can help you align your core values, set smart goals, and ensure your business stays on track.

Scott Fay has a successful track record of turning around distressed companies. He has rolled up 17 distressed companies under TCI Rood and has found a formula for success. Part of his formula has been learning that his strength is fixing broken companies rather than creating new ones. Fay also shares his experience with John Maxwell, who called him the father of the John Maxwell team. He emphasizes the importance of valuing people and building relationships for success. Fay's book "Discover Your Sweet Spot" highlights the principle that our reality is a result of our best thinking. Scott Fay shares his experience of solving problems and gaining new perspectives by putting himself in different environments. He also emphasizes the need to view problems as opportunities and to focus on the design issues that contribute to the problems. Additionally, he discusses the significance of language, symbols, and example in shaping company culture and the importance of addressing conflicts openly and honestly.

Dr. Haley Perlus, a renowned Sport & Performance Psychologist and entrepreneur. joins Nick Berry in this episode of "The Business Owner’s Journey,", to discuss mental toughness, mindset, and peak performance. Dr. Perlus shares invaluable insights on managing anxiety, harnessing strengths, and drawing parallels between athletes and business leaders. Listen in to learn how you can apply these strategies to achieve success in your own business journey.

In this episode of The Business Owner's Journey, host Nick Berry interviews John Jantsch, a fractional CMO, speaker, and best-selling author of "Duct Tape Marketing" and other notable books. They discuss the evolution of marketing strategies, the importance of marketing systems, and the rising trend of fractional CMOs. John shares valuable insights and practical tips for business owners to implement effective marketing tactics and leverage AI in their marketing efforts.

Steve McFarland talks about his background in big business and small business, and the lessons he has learned along the way. The conversation covers various topics related to leadership, business, and personal development. Some key themes include the power of personal experiences in shaping leadership style, the importance of building relationships with customers and employees, the value of small and nimble businesses, the concept of love in business, the impact of peer groups and coaching on personal growth, and the significance of investing in employee development. Additionally, Steve discusses the importance of emotional intelligence and how it can be developed through positive intelligence. He explains the concept of saboteurs and the role they play in driving our behavior, and how engaging our sage can help us make better decisions. Steve also emphasizes the value of mindfulness exercises in managing our emotions and staying present in the moment. He shares his experience with peer groups and the benefits of having a support network of like-minded individuals.

Brett Bartholomew, founder of Art of Coaching, best-selling author, and renowned performance coach, joins Nick Berry to discuss leadership, communication, and coaching strategies on The Business Owner's Journey.

In this episode of "The Business Owner's Journey," host Nick Berry talks with Roland Gurney, owner of Treacle, a marketing agency that specializes in positioning and messaging for agencies. They delve into the importance of differentiation, finding a unique value proposition, and how to craft compelling messaging to stand out in a saturated market. He shares actionable insights on how to position your agency to attract the right clients and grow your business.

In Part 2 of the conversation, Nick and Kiri Masters discuss personal branding and the challenges that come with it.Kiri is an award-winning writer and expert in the online retail industry. Kiri shares her insights on personal branding, reframing thought patterns, and overcoming mental barriers to success. They discuss how founders can effectively use social media, the importance of a personal brand, and the resources that can help business owners grow. Tune in to gain valuable advice from Kiri's journey and her expertise in coaching and content creation.

Kiri Masters Discusses the Challenges of Business Ownership on The Business Owner's Journey Podcast. Kiri Masters is an acclaimed entrepreneur, award-winning writer, and expert in online retail. She founded Bobsled Marketing, a digital marketing agency specializing in retail marketplaces, which she successfully exited in 2022. Kiri is also a podcast host and personal brand coach. In this episode of "The Business Owner's Journey," Kiri shares her entrepreneurial journey, discussing how she built and sold Bobsled Marketing, and offers insights into personal branding and the importance of peer groups for business owners. Her insights are invaluable for any business owner looking to grow their business and develop as a leader. Kiri's emphasis on the importance of a support system, including peer groups and coaches, is a testament to the fact that success in business is not a solo journey. Her approach to balancing work and personal life, especially after becoming a parent, offers practical advice for maintaining mental health and avoiding burnout.

Nick Berry, entrepreneur, CEO, and host of The Business Owner's Journey, offers a high-level overview of his background, and explains his mission to shorten the learning curve for business owners. With over two decades of experience, Nick shares insights into entrepreneurial leadership, business strategy, and mentorship. Learn how Nick’s experiences and strategies can help you navigate the challenges of your business journey.

How do you establish the culture you want in your business? How do you maintain (defend?) it? Nick Berry shares five essential checkpoints for creating awareness and reinforcing a strong business culture - and then making it 'sticky', so it lasts. Learn how to address common business culture problems by leveraging core values, leadership messaging, hiring processes, performance reviews, and the "culture infusion cycle". These five checkpoints can transform your business culture, ensuring alignment with your core values and fostering a positive work environment.

In this episode of The Business Owner's Journey, Nick explains how you, as an entrepreneurial leader, can enhance your influence and effectiveness by recognizing and preparing for leadership opportunities. Don't leave your leadership interactions to chance—learn to be intentional and make every interaction count. ‍ You can turn every interaction into a meaningful leadership moment with a structured approach I call the Leadership Opportunities and Intentions Exercise.