This hand-picked collection from The Business Owner’s Journey reveals strategies, tips, and challenges that franchise business owners face, providing a variety of perspectives for aspiring franchisees and franchisors. Whether you’re considering franchising your business, exploring the path of becoming a franchisee, or being a vendor in the franchise industry, these episodes provide actionable insights and expert perspectives. Host Nick Berry dives deep into the unique opportunities and challenges that come with the franchise model, sharing stories and strategies to help you succeed.
Learn directly from experienced franchisees, franchisors, vendors and industry leaders. These episodes cover everything from selecting the right franchise model to scaling your business. Hear how franchise ownership can create opportunities for financial independence while leveraging proven business systems.
Franchise businesses come with unique challenges, but the rewards can be immense. In these episodes, we explore personal stories and practical advice to help you overcome hurdles, minimize risks, and maximize potential. These episodes will help you gain clarity on whether franchising aligns with your entrepreneurial goals.
Matt Goebel shares his entrepreneurial journey, starting with his first job in consulting and the itch to be an entrepreneur. He quit his job during the financial crisis and started his own consulting company, which eventually became Lumarc Solutions. He learned how to run a business during this time. He then had a failed startup in the wedding planning industry before becoming a multi-unit franchisee with Massage Heights. This experience led him to create Woven, a SaaS product for franchise operations and workforce management. Matt discusses the importance of raising money at the right time and balancing product development with growth. Woven's growth is primarily driven by referrals, keeping acquisition costs down. They have hired for experience in scaling SaaS companies rather than cultural fit. They are rebuilding their sales and marketing team with a focus on formalizing referral systems. Their main audience is multi-unit businesses with 20 or more locations in the service industry. They have implemented account minimums to ensure they can provide the level of support they want. They use EOS and the Ideal Team Player framework in their hiring process.
In this episode of The Business Owner’s Journey, Nick Berry chats with Jessica Yarmey, a seasoned entrepreneur who has spent over 25 years in the franchise industry, working with global brands like Gold’s Gym and Burger King. Jessica shares her journey of launching and scaling her own ventures, including KickHouse, FlexSociety, and SizzleSociety. The conversation delves into the importance of self-awareness, the power of pivoting in business, and the role of mentorship in achieving entrepreneurial success. Jessica also highlights the value of leveraging core strengths and authenticity in building a personal brand.
In this episode of The Business Owner’s Journey, Nick Berry chats with Melissa Darville, founder of Shiver Caribbean. Melissa shares her transformation from an educator to a successful entrepreneur, creating a health-conscious sorbet brand with Caribbean roots. She discusses the challenges and rewards of scaling her business through franchising, the importance of maintaining product integrity, and the role of networking in her journey. Melissa’s insights are invaluable for those looking to grow their businesses while staying true to their values.