This is a collection of podcast episodes and experts who share their strategies to attract customers, build brand awareness, and achieve business goals. Nick Berry and expert guests discuss how to create impactful marketing campaigns, build a strong brand presence, and connect with your target audience. Perfect for business owners looking to take their marketing game to the next level.
Hear firsthand accounts from marketing professionals and entrepreneurs who’ve done it. These episodes dive into real-world examples of innovative approaches that produced remarkable results. Guests share the campaigns, tactics, and tools that delivered measurable results.
These episodes will help you understand how to identify your audience, craft your message, and choose the right channels for maximum impact. These guests of The Business Owner's Journey provide the blueprints you can adapt to your own business marketing efforts today.
Nick Berry interviews Shireen Hilal, founder of Maior, about the top three trends in business for 2025. They discuss client disconnect, remote work challenges, and the need for efficiency. Shireen shares actionable strategies to adapt, innovate, and succeed in a changing business landscape.
In this episode of "The Business Owner's Journey," host Nick Berry talks with Roland Gurney, owner of Treacle, a marketing agency that specializes in positioning and messaging for agencies. They delve into the importance of differentiation, finding a unique value proposition, and how to craft compelling messaging to stand out in a saturated market. He shares actionable insights on how to position your agency to attract the right clients and grow your business.
In this episode of The Business Owner's Journey, host Nick Berry interviews John Jantsch, a fractional CMO, speaker, and best-selling author of "Duct Tape Marketing" and other notable books. They discuss the evolution of marketing strategies, the importance of marketing systems, and the rising trend of fractional CMOs. John shares valuable insights and practical tips for business owners to implement effective marketing tactics and leverage AI in their marketing efforts.
In this episode of The Business Owner’s Journey, host Nick Berry delves into the Strategic Alignment Plan, a crucial framework for small business owners looking to streamline their vision, goals, and decision-making processes. Learn how this simple yet powerful tool can help you align your core values, set smart goals, and ensure your business stays on track.
Austin Mullins discusses the importance of effective communication in business and the value of gaining experience and expertise. He shares his journey from copywriting to sales to starting his own agency, Conversion Media. Austin emphasizes the need for personalized and relevant content marketing, considering the intent and awareness stage of the audience. He also highlights the tension between wanting a definite path in marketing while acknowledging the limitations of data visibility. The conversation covers the importance of both tangible and intangible aspects of marketing, the need for prioritization in technical SEO, the value of understanding the audience, the limitations of AI in content creation, and the SEO skills assessment and coaching program.
Dana Farber, a marketing expert, shares her backstory and the challenges of starting her own business. She emphasizes the importance of understanding the motivations and goals of clients in order to create authentic and empathetic marketing strategies. Dana's approach involves getting deep into the minds of her clients, adopting their perspectives, and building strong relationships. She also discusses the significance of carving a unique niche in the market and working with visionary entrepreneurs. Dana's work stands out because she goes beyond the surface level and dives deeper into the psychology of her clients and their businesses.
Host Nick Berry and Sara Nay, COO of Duct Tape Marketing, discuss business growth, effective delegation, and the mental mindset required for successful entrepreneurship. Sara shares her journey from intern to COO, emphasizing the importance of continuous learning, quarterly planning, and fostering a positive company culture. They also discuss common challenges business owners face, such as burnout and the difficulties of delegation.
In this episode of The Business Owner’s Journey, Nick Berry chats with Jessica Yarmey, a seasoned entrepreneur who has spent over 25 years in the franchise industry, working with global brands like Gold’s Gym and Burger King. Jessica shares her journey of launching and scaling her own ventures, including KickHouse, FlexSociety, and SizzleSociety. The conversation delves into the importance of self-awareness, the power of pivoting in business, and the role of mentorship in achieving entrepreneurial success. Jessica also highlights the value of leveraging core strengths and authenticity in building a personal brand.
In this episode of The Business Owner’s Journey, Nick Berry interviews John DiJulius, the expert on world-class customer and employee experiences. John shares his journey from starting a salon with his wife to becoming a sought-after speaker and consultant, working with top brands like Starbucks and Chick-fil-A. He discusses the importance of personalized customer service and how to deliver memorable experiences that build loyalty. John also dives into the employee experience revolution, explaining how great leadership can transform workplace culture, reduce turnover, and foster long-term success.
In this episode of The Business Owner’s Journey, Nick Berry chats with Melissa Darville, founder of Shiver Caribbean. Melissa shares her transformation from an educator to a successful entrepreneur, creating a health-conscious sorbet brand with Caribbean roots. She discusses the challenges and rewards of scaling her business through franchising, the importance of maintaining product integrity, and the role of networking in her journey. Melissa’s insights are invaluable for those looking to grow their businesses while staying true to their values.
In this episode of The Business Owner’s Journey, Nick Berry speaks with Shireen Hilal, founder and CEO of Maior Consultancy, about her career and insights into helping professional services firms scale and overcome business challenges. Shireen discusses the pressures of meeting client expectations in today’s tech-driven environment, how firms can maintain their core values while scaling, and strategies to differentiate in an increasingly competitive market. She also shares unique tips for market research and her experiences with private equity's impact on professional service industries.
Nick Berry interviews Daniel Wakefield, founder of Top Tier Headshots, on The Business Owner's Journey. Daniel shares how he scaled his photography business from zero to six figures in 12 months, by de-commoditizing headshots, building meaningful partnerships, and gaining confidence in his pricing. He also discusses his upcoming book and photography business coaching.
Nick Berry interviews Romi Wallach and Nicole Mastrangelo, co-founders of The Daily Drip, to explore how they built a unique community for businesswomen focused on storytelling, thought leadership, and authentic connections. Learn their journey and insights on the power of community in professional growth.
Nick Berry interviews Anthony Milia, founder of Milia Marketing, about data-driven marketing, his benchmarking platform, the power of EOS, peer advisory groups, and personal branding. Anthony shares lessons on niche marketing, AI tools, and building a thriving agency in the kitchen and bath industry.
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In this episode, SEO expert and entrepreneur Matt Diggity sits down with Nick Berry to discuss the evolution of search engine optimization, affiliate marketing, and how AI is reshaping the industry. From his early days as an electrical engineer to building a portfolio of thriving SEO businesses, Matt shares key strategies for business growth, the importance of hiring 'A' players, and why diversified traffic sources are essential. Matt also gives his insights on the future of SEO with AI, including how businesses can leverage it for long-term success.