About Matt Goebel

Matt Goebel is a dynamic entrepreneur and the founder and CEO of Woven, a leading platform designed to streamline operations for multi-unit businesses, particularly in the franchise sector. With over 15 years of experience in franchising, Matt has worked in various capacities, including as a franchisor, franchisee, and consultant. This extensive background provided him with a deep understanding of the challenges faced by franchise operators, leading him to develop Woven in 2017​.

Matt has been a guest on The Business Owner's Journey in an amazing episode: Scaling a SAAS Solution for Multi-Unit Businesses and Franchises

Professional Journey and Achievements

Before founding Woven, Matt's career was rooted in providing strategic IT and software solutions to franchisors and franchisees. He recognized a critical gap in the market: the absence of an integrated platform that could handle the complex needs of multi-unit businesses. This insight, coupled with personal experience as a franchisee, inspired him to create Woven, which now helps businesses manage their people, operations, and locations through a unified system​.

Under Matt's leadership, Woven has grown significantly, attracting a wide range of clients who value its ability to consolidate multiple systems into one efficient platform. This has been especially beneficial for businesses experiencing rapid growth, as Woven provides the scalability needed to manage expansion effectively​.

Key Contributions and Philosophy

Matt's work is driven by a passion for enhancing the quality of life for business owners and their employees. Woven's platform alleviates the administrative burdens that often overwhelm franchise operators, allowing them to focus on growth and customer satisfaction. The software's features, such as liability management, location audits, and employee scheduling, are designed to streamline operations and improve work-life balance for managers and employees alike​.

Personal Insights and Vision

Beyond his professional achievements, Matt is deeply committed to his family and balancing his work life with personal responsibilities. He often emphasizes the importance of family time and strives to create a company culture that supports this balance. This personal philosophy is reflected in Woven's mission to give time back to its users, helping them focus on what truly matters​.

Future Endeavors

Looking ahead, Matt aims to expand Woven's impact by continuing to innovate and enhance the platform. Recent funding has positioned the company to grow its sales and marketing teams, further solidifying its presence in the industry. Matt's vision for the future includes making Woven the go-to solution for multi-unit business management, ensuring that businesses can operate smoothly and efficiently​.

Important Links:

Nick Berry Round Headshot

Nick Berry is an accomplished entrepreneur and CEO, whose track record includes founding and leading numerous companies since 2002.

He is also a mentor and coach to other entrepreneurs and business owners who are looking for a trusted (and proven) advisor.  

Among peers, colleagues, staff, and clients, Nick has been referred to as both 'The Business Guy' as well as 'The Anti-Guru', due to his pragmatic approach and principled leadership.

He shares his insights and lessons learned, along with those of his expert guests,
on his podcast, 'The Business Owner's Journey'.