Chase Murdock is the CEO of Decada Group, a Salt Lake City-based holding company that acquires, grows, and sustains a diverse portfolio of small businesses. His approach focuses on long-term sustainability over rapid scaling, ensuring that each business in Decada Group’s portfolio maintains its unique identity and continues to thrive.
Chase is also the founder of Durable, a consulting firm providing fractional CMO and CFO services and leadership peer groups designed to empower small business owners. Through his Local Legends newsletter, he shares insights on small business leadership, acquisition strategy, and sustainable company growth.
Chase has been a guest on The Business Owner’s Journey podcast:
Unlike traditional private equity or venture-backed models, Chase Murdock has built Decada Group on a self-funded, independent model that prioritizes stewardship over short-term profits. His acquisition strategy focuses on businesses with strong community ties, often stepping in when owners retire or seek continuity beyond their tenure.
His key principles include:
Chase’s acquisition strategy is rooted in identifying small businesses with strong fundamentals, loyal customer bases, and untapped potential for modernization or expansion.
Once acquired, Decada Group ensures sustainability by:
This approach has allowed Decada Group to grow a highly diverse portfolio that includes:
A key challenge in small business acquisitions is finding and retaining skilled operators to who keep the business running smoothly. Chase Murdock’s approach to operator retention includes:
By investing in people, not just businesses, Chase ensures that Decada Group’s companies continue to flourish beyond their original founders.
Beyond Decada Group, Chase actively builds and supports communities for small business owners through his work with Durable and the Local Legends newsletter.
Durable provides:
His Local Legends newsletter serves as a resource for entrepreneurs seeking practical, real-world lessons on business leadership, acquisition strategies, and sustainable business models.
Chase is not only focused on business but also on strengthening the local community. He serves as:
When he’s not working, Chase enjoys distance running, backpacking, skiing, and sailing. He resides in downtown Salt Lake City with his son, actively involved in fostering local business connections.
Nick Berry is an accomplished entrepreneur and CEO, whose track record includes founding and leading numerous companies since 2002.
After his most recent exit he started Redesigned.Business to mentor and coach to other entrepreneurs and business owners who are looking for a trusted (and proven) advisor.
Among peers, colleagues, staff, and clients, Nick has been referred to as both 'The Business Guy' as well as 'The Anti-Guru', due to his pragmatic approach and principled leadership.
He shares his insights and lessons learned, along with those of his expert guests,
on his podcast, 'The Business Owner's Journey'.
