Roland Gurney is a renowned marketing expert and the owner of Treacle, a leading marketing agency that specializes in positioning, differentiation, and messaging for other agencies. With a unique perspective on brand positioning and a proven track record of success, Roland helps agencies worldwide stand out in competitive markets.
Nick had been following Roland and Treacle after reading some of the content and recognizing the difference in the messaging, and invited Roland to join The Business Owner's Journey in one of the first episodes, Mastering Positioning and Standing Out in a Saturated Market.
Roland Gurney founded Treacle with the mission to assist agencies in defining their unique value propositions and crafting compelling messaging. Treacle works with a diverse range of clients, from boutique independent agencies to large network names, helping them articulate what makes them different and valuable in the eyes of potential clients.
Roland Gurney’s work is essential for marketing agencies looking to refine their brand positioning and messaging. His clients range from small boutique firms to large established agencies, all seeking to enhance their market differentiation and client acquisition strategies. Roland is best known for his sharp, no-nonsense approach to branding and his ability to deliver strategic clarity and compelling narratives.
Roland Gurney’s journey into the world of marketing and branding began with a deep interest in storytelling and strategic communication. He recognized a common challenge among agencies: the struggle to articulate what makes them unique. This insight led him to establish Treacle, where he applies his expertise to help agencies uncover and communicate their unique value propositions effectively.
Treacle launched in 2017. In the first year they worked with some highly-respected agencies in London, working on major brands such as Fox EU and Amazon. Soon their client roster exceeded 200 agencies. Since then Roland had adapted Treacle's model to provide a higher level of service and support his unique and powerful ability to craft world-class messaging.
Roland Gurney continues to innovate in the field of agency marketing. Recently, he has been focusing on expanding Treacle’s services and refining their strategic tools, such as The Agency Proposition Canvas™. Roland also remains active in sharing his knowledge through workshops, webinars, and industry events.
Roland Gurney’s extensive experience in brand positioning and messaging makes him a valuable guest for "The Business Owner's Journey" podcast. His practical insights and strategic advice provide listeners with valuable guidance for differentiating their businesses in competitive markets. He had a great interview with Nick, sharing his journey and the lessons he has learned along the way, offering actionable strategies for business owners and entrepreneurs.
Nick Berry is an accomplished entrepreneur and CEO, whose track record includes founding and leading numerous companies since 2002.
He is also a mentor and coach to other entrepreneurs and business owners who are looking for a trusted (and proven) advisor.
Among peers, colleagues, staff, and clients, Nick has been referred to as both 'The Business Guy' as well as 'The Anti-Guru', due to his pragmatic approach and principled leadership.
He shares his insights and lessons learned, along with those of his expert guests,
on his podcast, 'The Business Owner's Journey'.
