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Dana Farber is a CMO-turned-Founder of Moonstone Marketing, a 'mindful' marketing agency crafted for visionary brands.
Leveraging her experience as a former CMO, Dana has developed a unique approach to both B2B and B2C marketing that prioritizes authenticity, empathy, and a deep understanding of consumer behavior. Moonstone Marketing’s philosophy is built on the premise of customer-led marketing, where strategies are tailored to resonate with the target audience, creating meaningful connections and fostering long-term trust.
Dana Farber has been a guest on The Business Owner's Journey Podcast:
Before founding Moonstone Marketing, Dana Farber spent years as a Chief Marketing Officer, honing her skills in branding, customer insight, and strategy development. Her expertise spans various industries, allowing her to bring a well-rounded perspective to her clients. Dana's transition from a corporate marketing role to starting her own business is a testament to her entrepreneurial spirit and commitment to authentic marketing. She recognized the need for a marketing approach that not only drives results but also aligns with the values and vision of the brands she represents.
Moonstone Marketing, under Dana Farber's leadership, has quickly become a go-to agency for visionary entrepreneurs seeking to elevate their brands through empathetic marketing. The agency is known for its niche market focus, creating bespoke strategies that cater to the unique needs of each client. Dana’s deep understanding of consumer behavior and brand insight allows Moonstone to craft marketing touchpoints that resonate with the audience on a personal level.
At Moonstone, Dana and her team are dedicated to building trust and authenticity at every stage of the marketing process. From initial consultations to ongoing campaigns, the focus is on understanding clients and their audiences, ensuring that every marketing initiative is not just effective, but also genuine and aligned with the brand's core values.
Dana Farber's approach to marketing is rooted in empathy and a deep understanding of the consumer journey. She believes that trust-building is essential to long-term success and that marketing should be more than just a transactional process—it should be a way to connect with people on a deeper level. This philosophy is reflected in every aspect of Moonstone Marketing, where strategies are not only data-driven but also guided by intuition and an acute awareness of the human element in business.
Dana Farber is active on LinkedIn, where she shares insights on tailored strategies, empathy, and the latest trends in marketing. She is also the driving force behind Moonstone Marketing's Instagram, where the agency showcases its work and highlights its unique approach to mindful marketing.
Nick Berry is an accomplished entrepreneur and CEO, whose track record includes founding and leading numerous companies since 2002.
He is also a mentor and coach to other entrepreneurs and business owners who are looking for a trusted (and proven) advisor.
Among peers, colleagues, staff, and clients, Nick has been referred to as both 'The Business Guy' as well as 'The Anti-Guru', due to his pragmatic approach and principled leadership.
He shares his insights and lessons learned, along with those of his expert guests,
on his podcast, 'The Business Owner's Journey'.
